37 Little Treats To Buy Yourself When It Isn’t Your Birthday, But It Should Be

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You deserve this bespoke customized Laneige lippie and adorable cloud meditation lamp on the other 364 days of the year.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Check out a TikTok of The Met x Band-Aid collab in action. 

Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman

You can mix two of these five flavors: Champagne (which shimmers!), Blue Cream Soda, Sweet Candy, Orange, and Lemon. 

Check out a TikTok of the butter squishy in action. 

Promising review: "I absolutely love this butter stick squishy! The soft texture and slow-rising design make it incredibly satisfying to squeeze and play with. It’s perfect for relieving stress during busy workdays and keeps my hands occupied while I focus. The bright yellow color is cute and cheerful, and it has held up well with regular use. It also makes a great desk toy, party favor, or small gift for kids and adults alike. A fun, calming, and high-quality squishy that I highly recommend!" —Milagros Lopez

Get a set of 60 from Amazon for $7.59+ (available in a two-pack and in gold). 

Promising review: "I absolutely love the Wonderskin pHlush Stick! The color it creates when it reacts with my skin's pH is beautiful and natural-looking — like a custom blush shade made just for me. One of my favorite things about this product is its versatility. I can use it on both my cheeks and lips, which makes it perfect for a quick, coordinated look. The formula is wonderfully moisturizing and glides on effortlessly without tugging or dragging. Unlike many cream blushes, it doesn't leave any residue, feels completely non-sticky, and blends beautifully. It also has a very light, refreshing minty sensation that feels pleasant on the skin, and I appreciate that it's essentially fragrance-free." —EnGee

Promising review: "These bracelets are so cute and are a great accessory to my outfits. I get compliments on these bracelets all the time. They are also a really nice shade of gold. You can also adjust the size of all of the bracelets." —Alysia Moore

Get a set of 60 from Amazon for $13.98 (available in four styles and two other finishes). 

Touchland is a small business that specializes in scent mists and hand sanitizers. 

Check out a TikTok of the Peanuts x Touchland collab in action. 

As the mother of a baby boy, I have made Snoopy my new religion, so I was THRILLED beyond belief at this collab. It smells just as beachy, luscious, and laid back as it says it does, and is the perfect casual scent to spray on the way out the door. I love how light and subtle it is compared to other scents, too — especially since I am snuggling that baby so much. I already love all of Touchland's body mists (the Peachy Lychee and Golden Amber are outta this WORLD), but this is like a happy summer hazy daydream! Highly recommend! 

Promising review: "Good shine and color. Love 'em." —Lovello

Promising review: "Game changer after wearing earbuds for years and suffering very uncomfortable pain inside my ear from the hard plastic contact, one to two hours max!!!! I now wear these ALL day with no discomfort and the ability to hear my surroundings :). Also helped with my level 10 tinnitus!!!! Well-made, lightweight, all-day comfort, great battery life, and easy Bluetooth connectivity. 10/10!!!!" —Scott Garrard 

Get a set of 60 from Amazon for $99.95 (available in two sizes and two colors).  

Promising review: "Love love love. Arrived quickly, so cute, and smells amazing. 🪸" —Makenna

Get a set of 60 from Amazon for $11.89 (available in 18 other scents). 

Check out a TikTok of the Slipsticks in action. 

I *jumped* on this because I'm a huge fan of Clinique's Black Honey line — I'm wearing the Mauve Mentality shade that's meant to be an alternative to the $25 Nude Honey above! I love the consistency of this and the lightweight, buildable color. It's the perfect "keep this by the door/in a purse" lip tint that goes well with pretty much any outfit, since it's in that genre of "no makeup makeup." My only complaint is that you have to be careful not to twist it too high up, since the formula is kind of melty and makes it hard to twist back down. But otherwise this is an EXCELLENT everyday lippie to have in your arsenal!! 

Promising review: "Love these. Sheer, pigmented, but buildable, and don't feel heavy or thick or sticky like Wet 'N Wild lip oils do. I love that it's available in a stick option." —catina m. claytor

Get it from Amazon for $9.71 (available in 11 shades). 

Promising review: "The smoky sea salt by Maldon is the best by far that I have found. I love the crunch and flavor. I put it on my steaks and on my vegetables and baked potatoes, and top my scrambled eggs with it. I suggest buying two boxes." —Kimberly Yarbrough

Marée is a small business that specializes in beauty products. 

Promising review: "Gifted these masks to my sister-in-law, and she loved them. So I figured I’d try them too. What a difference in my skin. I like to leave all masks on a lot longer than most people or directions say. I let the mask gel absorb into my skin. So when I took it off, it was not wet anymore. I woke up the next day with a nice glow and dewy appearance. I will have to get more. I think it actually tightened my eyes and laugh lines, too. I love this product and will continue to buy it. Thank you, Marée!!" —Eugene Cecora 

Get a set of six from Amazon for $9.99. 

Lulu Candles is a US-based small business that specializes in scented candles and perfumes. 

Promising review: "This is such a great candle that fills the room quickly with a really nice, strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle, and this one is very, very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto

Get it from Amazon for $16.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents). 

Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall

Get it from Amazon for $7.94 (available in four colors and in two packs). 

Promising review: "The scent smells AMAZING and fills up the whole bathroom while I shower. It leaves my skin feeling really soft and moisturized afterward, instead of dry or tight like some body washes do. This body wash is a thick, creamy gel and lathers easily, and the scent actually lasts on my skin for a long time after showering, which I love. I also have pretty sensitive skin and usually react to heavily scented products, but this one hasn't caused any irritation or breakouts for me personally. Overall, I think it's a great product if you want something moisturizing with a strong, cozy scent that actually lasts." —paige elissa

Get it from Amazon for $9.98 (available in seven other scents). 

Promising review: "Soooo pretty. It’s 100% [similar to] Swarovski for so cheap. Looks exactly like the photo and I wear it every day." —Trysten Walters

For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it (particularly this gold-plated ring and these chunky gold-plated earrings!). Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! 

Get it from Amazon for $19.95+ (available in four colors, two styles, and three sizes). 

Promising review: "Wonderful. Coffee stays a lot hotter in this cup. Great size. Matter of fact, it's perfect." —LaHoma

Get it from Amazon for $25 (available in eight colors and larger sizes, which come in dozens of colors). 

Read more about how an Epsom salt soak or bath can help with stress and muscle relaxation at Cleveland Clinic.

Promising review: "A great magnesium soak, very affordable, and amazing, incredible scent! It is so uplifting and vibrant — it should not be a special edition but a regular product offering! Bravo!" —Amazon Customer

The kit comes with three different numbered canvas designs, seven paint pots, a mini brush, and an easel.

Promising review: "I have to admit I was skeptical because of the price and size. However, I got these for my husband for his birthday (he loves Bob Ross) and what a find!! We had so much fun mixing colors and painting. Would definitely recommend. The fact that they are small makes them even more special. I wish there were more to paint!" —slb m

Psst — you can snag a Bob Ross color-by-number coloring book on Amazon, too! 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $9.99 (available in four colors).

Each set comes with a 100-color palette, a sketch pencil, a sponge, a swatch sheet, and three water brush pens. 

Promising review: "Love collecting watercolor sets, and this one is amazing — so many exquisite colors to paint with. Creativity is everything, and imagination with all these colors is unlimited. Pure happiness!" —pve

Read more about gua sha and facial massage at Cleveland Clinic.

Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira

Psst — parents really love this as a "calm down" moment for their kiddos! 

Promising review: "This little cloud guy is adorable and squishy! His face is very sweet, and the color morphing is great. I really like it’s calming, and even if you don’t use it for meditation, it’s a cute night-light." —RgHound

Londontown is a small business that specializes in nail care products. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Promising review: "Great price compared to Miniso! I got a pink one there last week for twice the price. This is name-brand and exactly the same. Love The Creme Shop and all of its products. Miffy makes it even better!" —Cameron

Get a set of 60 from Amazon for $12.59 (available in Marshmallow, Apple, Mango, and Rose). 

And shop the rest of The Crème Shop x Miffy collab here! 

Promising review: "These are beautiful, well-made, and so very comfortable. True to size." —leigh

Get them from Amazon for $33.98 (available in women's sizes 5.5–11 and six styles).

Promising review: "I bought one of these many years ago and love mine. I just bought this one for a friend as a gift. She loves it! This item is of great quality. Perfect size to do quick, creative work. This board helps a person come into the present. Let the world melt away while they use it. Before you know it, time has slipped by, and the calm has set in. It may be perfect at the office! Definitely would have people stopping by to chill for a minute! (Just a thought.) I would imagine this would be calming for kids, too! Get one for yourself. Leave the world behind." —ClearlyLiving

Psst — reviewers say to size up one size! 

Promising review: "Cute, good quality, comfortable. Just size up one size." —Osaris R. 

Get it from Amazon for $39.99 (available in women's sizes 6–11 and three colors). 

Patchology is a small business that specializes in beauty products like patches, masks, and skincare.

Promising review: "This is my FAVORITE brand! It hydrates my skin and reduces puffiness, and I don’t fear breakouts or reactions like I do with other brands. The birthday packaging is so cute, and I loved the smell. I want 100 more of these!" —Kaylie Endres

Promising review: "This is the cutest hand cream on the planet. 🥹💖 It looks like a Tamagotchi!!! Non-greasy, fast-absorbing, long-lasting scent, AND it comes with a customizable sticker pack. You can clip it onto things like a keychain. I decorated it and hid it in my daughter’s backpack as a little surprise — she was OBSESSED." —n a r e e ˘◡˘♡

Get a set of 60 from Amazon for $16.99 (available in five scents). 

Psst — you can check out a ton of other gorgeous Lego Botanicals on Amazon for more lovely options! 

Promising review: "I just love these Lego Botanicals! I got these daisies to add to the sunflowers I already have. The directions are easy to follow and really fun to put together. It took me about an hour to finish the kit. We all know Legos are built to last, so I'm sure these flowers will too! The best part is they will never wilt or die, so you can enjoy them all year long. The colors are bright, cheery, and the flowers go well with the other Lego Botanicals that I own. I will be adding more very soon, and I highly recommend." —Luv2shop

Promising review: "I love this! It’s well painted, and the solar light works great. It is the cutest thing on my patio table." —solowithpits 

Get it from Amazon for $19.76 (available in two other styles).

Promising review: "I have never seen a more beautiful blanket in my life. The images of the red roses crochet blanket looked exactly like an actual blanket — it was warm, high quality, and cost way less than others of the same size. Not to mention, a majority of the other crochet roses I looked at looked like rolled-up socks to me, while the roses on this blanket were detailed with little crochet leaves. Even the packaging it came in was elegant. Recently bought a second one for my mother." —Jones

Get a set of 60 from Amazon for $24.99+ (available in three sizes and 11 styles). 

Psst — a lot of reviewers use silicone or plastic molds to get specific shapes! 

Promising review: "It’s honestly just a really nice material to work with! If you want to create things with clay, this is definitely a good choice! It’s definitely not for professional use, but I feel like that’s a given? I mean, it is Crayola. But all in all, great for those who want to use it for fun!" —Amazon Customer

Promising review: "These earrings are the perfect size and look for everyday and also dressing up. I packed these for a recent resort trip with my husband’s company, and they were perfect for plane travel, wearing with swimsuits, and dressing up for fancy restaurants. The price is really great for such high quality. The earrings didn’t tarnish from pool, shower, or ocean water. The clasp has never come undone." —Reilly S. Leonard 

Get it from Amazon for $13.95 (available in two finishes). 

Promising review: "I’ve been using the Kill Lash Superproof mascara from Clio for a few months now, and it’s honestly the best mascara I’ve tried. For context, I have straight lashes and deep-set, hooded eyes, so most mascaras either won’t hold a curl or end up smudging under my eyes after a few hours. Even tubing mascaras, which I’ve had some success with, don’t really keep my lashes lifted and tend to come off too easily. This one is completely different. It actually holds the curl I put in at the start of the day and keeps it there. I’ve worn it for 12+ hours, and my lashes still looked lifted, which is something I’m just not used to. Normally, my lashes drop within 30 minutes, no matter what I do." —Cirecy

Psst — BuzzFeeder Elizabeth Lilly says this is so smudgeproof that it's a little hard to get off, so you might want to invest in the Kill Lash Mascara Remover, too! 

Get a set of 60 from Amazon for $14.90. 

Check out a TikTok of the existentially fraught duck night-light in action. 

I ordered this because I needed it. It makes me happy to behold him. I've had him for years, but especially loved him when I had my son and needed a buddy with me in the trenches during late-night feeds. I'd be like, "Wow, that attempt at a crib transfer was an epic disaster," and my little pal would be like 😐😐😐. 

Get it from Amazon for $16.99 (available in two styles).

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.